Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow. Today, the channels that marketers use are different, but many of the same problems remain: disconnected tools and channels mean it’s tough to measure results and the experience for your leads often feels disconnected.

That’s where inbound marketing comes in. Unlike traditional marketing campaigns, inbound marketing campaigns are designed around one goal, across a variety of connected channels.

So whether you’re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, we’ve put together a little plan to reduce a daunting task to a manageable one.

In this guide, will walk you through how to take a campaign from ideation to launch, so you can start seeing results sooner rather than later